
Improved Mixed-Use Land for Sale in Sevierville, Tennessee
1740 High Rock Way, Sevierville, TN 37862
High-yield, multi-stream investment opportunity in Black Bear Ridge Resort--a rare asset offering proven revenue, massive conversion potential, and unmatched flexibility for future expansion. This 6,000+ sq ft property on 1.5 acres currently operates as a fully functional wedding venue with a long history of positive income since 2006, plus an additional $51,000/year generated by the large outdoor swimming pool that conveys with the property. Resort cabin owners purchase pool passes annually, creating a reliable, low-overhead revenue stream.
The venue includes a wedding chapel, reception hall, Chef's commercial kitchen, salon, spa, multiple offices, extensive storage, and ample parking--an ideal foundation for investors seeking a property with strong existing cash flow and scalable upside. In the past the owner held a beer license & operated a small cafe in the dining hall.
For those targeting the booming Smoky Mountain STR market, this property offers exceptional conversion potential into a high-capacity short-term rental. The expansive layout supports entertainment areas, bunk rooms, game spaces, and group-friendly amenities. The commercial kitchen enables large-group catering or dual-use operations. With demand for large-group cabins at an all-time high, this property positions investors to capture premium nightly rates and year-round occupancy.
Whether continuing the profitable venue business, converting to a luxury mega-cabin, or operating a hybrid model, this asset delivers multiple income streams, high demand, and rare scalability in one of the strongest rental markets in the country.
- Listed by Gina King, (865) 257-7105, Smoky Mountain Real Estate
Location
- Street address
- 1740 High Rock Way
- County
- Sevier County
- Zip code
- 37862
- Elevation
- 1,404 feet
Directions
From Pigeon Forge take Waears Valley rd. to left onto Lost Branch rd. right onto Black Bear Cub Way, then left onto High Rock Way.
Property details
- Acreage
- 1.5 acres65,340 sq ft
- Zoning
- R-2
- MLS #
- REALTRACS 3527831
- Posted
Parcels
- 093L A 00100 142
Details and features
Listing
- Type
- Commercial Sale
Lot
- Size Source
- Appraiser
Listing history
| Date | Event | Price | Change | Source |
|---|---|---|---|---|
| Aug 27, 2026 | New listing | $1,899,999 | — | REALTRACS |



























