Skip to main contentSkip to navigation
1 / 16
Images
Map

Land for Sale in Hampton, Georgia

Highway 1941 & Richard Petty, Hampton, GA

$—
Active

This is a prime 11.47-acre development site located at the corner of Highway 19-41 and Richard Petty Boulevard in Hampton, Georgia. Its standout asset: adjacency to EchoPark Speedway (formerly Atlanta Motor Speedway).

Venue Context & Market Draw

  • EchoPark Speedway is Georgia's only NASCAR venue and a leading entertainment draw. It hosts two NASCAR Cup Series races annually, including the long-running Quaker State 400.
  • The facility spans approximately 850 acres and formerly held a capacity of 71,000, with peak attendance reaching 124,000.
  • In June 2025, the venue rebranded to EchoPark Speedway under a seven-year, multimillion-dollar naming rights deal, signaling renewed marketing momentum.

Event Profile & Demand Generation

  • EchoPark's race weekends--especially Cup Series events--generate significant short-term lodging demand. The high-capacity and fan engagement yield strong compression across nearby lodging markets.
  • Beyond NASCAR, the venue hosts concerts, festivals, car shows, and corporate events throughout the year, widening lodging triggers for leisure and group segments.
  • Adjacent to EchoPark Speedway, a major event anchor
  • Two major NASCAR Cup Series weekends and year-round events create strong lodging demand
  • Capacity reaching up to 124,000 per event supports high compression economics
  • New EchoPark naming rights deal refreshes awareness and marketing reach
  • Select-service prototype projected to outperform due to proximity to event center and limited existing hotel supply
  • Acreage supports hotel plus retail/dining, enhancing revenue diversification
  • Hampton and Henry County are growing, reinforcing long-term market demand

Location

Street address
Highway 1941 & Richard Petty

Property details

Source
SharpLaunch
Posted

Listing history

DateEventPriceChangeSource
Sept 9, 2025New listing$—SharpLaunch
Subscribe to listing updates

Payment calculator

This property is located at Highway 1941 & Richard Petty in Hampton, GA . The property is available for sale for an unlisted price.

Checked 1 hour ago — Updated

Report listing issue

Listing data provided by SharpLaunch. All information provided by the listing agent/broker is deemed reliable but is not guaranteed and should be independently verified.

Contact listing agent Message rules
By submitting, I agree to the terms of use and to be contacted by real estate professionals. Message and data rates may apply.
Contact