Land for Sale in Hampton, Georgia

This is a prime 11.47-acre development site located at the corner of Highway 19-41 and Richard Petty Boulevard in Hampton, Georgia. Its standout asset: adjacency to EchoPark Speedway (formerly Atlanta Motor Speedway).

Venue Context & Market Draw

• EchoPark Speedway is Georgia's only NASCAR venue and a leading entertainment draw. It hosts two NASCAR Cup Series races annually, including the long-running Quaker State 400.
• The facility spans approximately 850 acres and formerly held a capacity of 71,000, with peak attendance reaching 124,000.
• In June 2025, the venue rebranded to EchoPark Speedway under a seven-year, multimillion-dollar naming rights deal, signaling renewed marketing momentum.

Event Profile & Demand Generation

• EchoPark's race weekends--especially Cup Series events--generate significant short-term lodging demand. The high-capacity and fan engagement yield strong compression across nearby lodging markets.
• Beyond NASCAR, the venue hosts concerts, festivals, car shows, and corporate events throughout the year, widening lodging triggers for leisure and group segments.
• Adjacent to EchoPark Speedway, a major event anchor
• Two major NASCAR Cup Series weekends and year-round events create strong lodging demand
• Capacity reaching up to 124,000 per event supports high compression economics
• New EchoPark naming rights deal refreshes awareness and marketing reach
• Select-service prototype projected to outperform due to proximity to event center and limited existing hotel supply
• Acreage supports hotel plus retail/dining, enhancing revenue diversification
• Hampton and Henry County are growing, reinforcing long-term market demand